restaurant, fitness center, apartments

Our Mission

The Kress Brunswick has gone through many changes over the years but this newest renovation will be the most ambitious yet. With the support of our local community, we hope that The Kress Brunswick will help to accelerate the growth of the downtown area by providing experiences unique to the Golden Isles. We hope to continue this building’s long-standing legacy as a landmark of Brunswick, Georgia while keeping pace with the ever-changing world around it. 

Our Vision

We believe that creating inviting locations for our guests will provide the opportunity to show off exactly what makes Brunswick so special. We want to make sure that this investment is for the benefit of our neighborhood as a whole and that the result of this endeavor is a space we can all use with pride. 

where history meets modernity

downtown brunswick, georgia

Brunswick rests on the southeastern coast of Georgia as a halfway point between Savannah & Jacksonville. Founded in 1771, this endearing town has a storied history as one of Georgia’s most impactful coastal towns, earning the nickname “Port City”. 

Today, it is home to approximately 16,000 residents who have helped the town steadily expand and evolve over the years. Brunswick’s unique blend of centuries-old traditions and modern conveniences have made it a popular destination not just for locals, but for tourists across the country as well. Brunswick’s historic downtown area rests on the East River, which leads out into the Atlantic Ocean just a few miles away. 

It doesn’t get more picturesque than the original Victorian architecture feel, beautiful pocket parks, and historic squares line the streets. Historic Downtown Brunswick is a quaint and quiet area with a variety of restaurants, bars, and shops, a farmers market, theaters & art galleries. 

As Brunswick continues to grow, so do the opportunities for new and exciting businesses in the downtown area. With the effort of passionate local business owners, downtown Brunswick can celebrate its rich history while offering experiences unique to the coastal area. 

the kress brunswick

history

The Kress Brunswick was built in 1909 as part of the Samuel H. Kress & Co. “Five and dime” department store chain. 

For decades, generations of Glynn County’s citizens “came to town” to shop in the Kress store for ordinary necessities before the chain decided to modernize in the 1950s. 

In 1958, S.H. Kress Company purchased the former First National Bank building for $80,000 to expand the adjacent 5¢-10¢-25¢ store. Both structures were demolished and replaced by a single modern two-story building, styled in what a local newspaper article called “a new look” that would replace “two monuments to the past.” 

The design for the new structure featured a colorful porcelain enamel facing on the lower front. The plan of the retail store also included a long luncheon counter some Brunswick residents still remember and a convenience that local civic clubs had been requesting for some time: restrooms open to the public. It was the quintessential “mid-century modern” building flip. 

Now the space is due for a major renovation part of downtown revitalization. We welcome Tommy McGraw, a native Glynn Countian, and his exciting vision for the space that alas lived multiple lifetimes as a downtown Brunswick landmark. 

Site Renderings

    Perfectly Located

    strategic regional location

    Traveling to Brunswick is easy, with the proximity of I95, commercial air service available at the Brunswick Golden Isles Airport, Jacksonville, Florida, and Savannah, Georgia. Plus, this Port City lies to the east across the Atlantic Intra-coastal. 

    The Kress Brunswick is located less than 15-minute away from St. Simons and Jekyll Island, both offering world-class golf and wonderful beaches. 

    dining & shopping

    at your door step

    When you stay at The Kress Brunswick, you have the opportunity to experience downtown Brunswick in a way unlike any other. Take in the sunrise overlooking the water at Mary Ross Park with a cup of coffee from our local coffee shops. Walk down Newcastle Street and enjoy our many shops or take a tour of Old City Hall. 

    Then find relaxation at our renowned restaurants, bars, and breweries, all within walking distance of The Kress Brunswick. 

    When you are ready to explore, the Brunswick area boasts an abundance of wildlife-rich and scenic natural areas which makes it the perfect destination for kayaking, boating, or bird watching. 

    The Kress Brunswick is steps away from Brunswick Landing Marina that offers 445+ dry and wet slips. Marina guests and crew often visit Downtown Brunswick for a few hours or a few days after cruising back to their destination. 

    229M

    lodging revenue between June 2020 & June 2021 

    OCCUPANCY UP
    91.5%

    summer 2021

    OCCUPANCY UP
    83.6%

    summer 2021

    TOURISm

    A REAL OPPORTUNITY

    The hospitality in the Golden Isles continues to see significant signs of economic recovery and is breaking all previous lodging revenue records. Total lodging revenue for the year reached over $229 million. The fiscal year 2021 outperformed 2020 by 42% and outperformed our previous 2019 record year by 20%. In 2021, occupancy for the summer season (March-August) was up 91.5 %. In 2020-21, occupancy for the winter season (Sept-February) was up 83.6 % with gains occurring in all winter months. 

    The Golden Isles

    offers many activities geared towards tourists

    Golfing

    234 holes of the most professionally designed and stunning courses in the nation 

    Exploring Nature

    28 parks, and an abundance of wildlife-rich and scenic natural areas 

    Water Activities

    kayaking, paddle boarding, boating, sailing, diving or relaxing by the pool 

    Beach Activities

    wandering the beaches, beachcombing, fishing or kite-surfing 

    fishing

    inshore, nearshore or deep sea fishing, catching redfish, jacks, trout, or kingfish

    where history meets modernity 

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